Designing happily.
Designing happily.
Many of our customers have written in telling us how wonderful the product has been for them and how it's drastically reduced their neck and/or back pain. This feature was implemented to allow more people to be aware and understand their pain (if any). In addition, it quantifies the qualitative stories we've heard from our customers.
Specifically, engagement rates were topping out at 50%. Additionally, those who did engage, only 75% of people finished the flow. See the previous iteration below.
In the previous design, an intrusive banner with no clear call to action interrupts the user. Then there were 3 points of possible exits. The new design puts the focal point on task completion by emphasizing the call to action and reducing the number of exits to one.