The previous iteration of this feature wasn't yielding the results the company needed.
Specifically, engagement rates were topping out at 50%. Additionally, those who did engage, only 75% of people finished the flow. See the previous iteration below.
The design evolved to focus on friendliness and task completion.
In the previous design, an intrusive banner with no clear call to action interrupts the user. Then there were 3 points of possible exits. The new design puts the focal point on task completion by emphasizing the call to action and reducing the number of exits to one.